How to poison the data that Big Tech uses to surveil you

e-traces ART LIBRE 3/04/2021

How to poison the data that Big Tech uses to surveil you
▻https://www.technologyreview.com/2021/03/05/1020376/resist-big-tech-surveillance-data

Algorithms are meaningless without good data. The public can exploit that to demand change. Every day, your life leaves a trail of digital breadcrumbs that tech giants use to track you. You send an email, order some food, stream a show. They get back valuable packets of data to build up their understanding of your preferences. That data is fed into machine-learning algorithms to target you with ads and recommendations. Google cashes your data in for over $120 billion a year of ad revenue. (...)
#Google #algorithme #activisme #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #BigData (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##microtargeting

https://wp.technologyreview.com/wp-content/uploads/2021/03/AP_18312600261563-e1614960773408.jpg

e-traces ART LIBRE

schrödinger @erratic 3/04/2021

Data Leverage: A Framework for Empowering the Public in its
Relationship with Technology Companies
▻https://arxiv.org/pdf/2012.09995.pdf
Many powerful computing technologies rely on implicit and explicit data contributions from the public. This dependency suggests a potential source of leverage for the public in its relationship with technology companies: by reducing, stopping, redirecting, or otherwise manipulating data contributions, the public can reduce the effectiveness of many lucrative technologies. In this paper, we synthesize emerging research that seeks to better understand and help people action this data leverage. Drawing on prior work in areas including machine learning, human-computer interaction, and fairness and accountability in computing, we present a framework for
understanding data leverage that highlights new opportunities to change technology company behavior related to privacy, economic inequality, content moderation and other areas of societal concern. Our framework also points towards ways that policymakers can bolster data leverage as a means of changing the balance of power between the public and tech companies.

schrödinger @erratic
schrödinger @erratic 3/04/2021

about AdNauseam:
▻https://seenthis.net/messages/909466

schrödinger @erratic

Écrire un commentaire