5 Things Service-Driven Businesses Can Do To Impress Clients
▻https://www.forbes.com/sites/serenitygibbons/2022/02/24/5-things-service-driven-businesses-can-do-to-impress-clients/?sh=1a47d6963416
1. Change up your ad game.
Advertising is an essential component of almost all business growth strategies. But even though the industry has been around for a long time, the practices companies use rarely keep up with the latest cultural and psychosocial developments. What worked in advertising five years ago may work half as well today. And yet, many companies still aren’t adapting their methods …
As former Google policy director and book author, Tim Hwang, told TechCrunch in 2020, marketers are being fooled by programmatic advertising and misleading measurement systems, high costs and blatant advertising fraud created by fake clicks. He even goes as far as stating that the online ad industry is in need of a “controlled demolition.”