Tim Sweeney sur Twitter :
▻https://twitter.com/TimSweeneyEpic/status/1553142531533176837
You worked hard to build a great app. You registered a trademark. You signed up to Apple demands for 30% of your revenue as the sole way to reach iOS users. How does Apple reward you?
App Store ads expanding to Today tab and more
▻https://9to5mac.com/2022/07/29/app-store-ads-expanding
Apple is expanding its advertising business and adding two new ad slots to the App Store. Currently, the App Store has two ad slots: one on the main ‘Search’ tab and one in the Search results. The two new App Store ads announced today will bring advertisements to the App Store ‘Today’ homepage, as well as to individual app pages.
[…]
Developers won’t be able to target a specific application when bidding for product page ad placement. For instance, Twitter wouldn’t be able to target Tweetbot specifically. The ads, however, will be relevant for each of the product pages. This means you could (and probably will) see ads for direct competitors on app pages.
#jeux_vidéo #jeu_vidéo #business #apple #publicité #app_store #placement_publicitaire #apple_search_ads #publicité_contextuelle #publicité_ciblée #vie_privée #google_play