Saudi Arabia expands its sportswashing ambitions to the world of gaming | esports | The Guardian
▻https://www.theguardian.com/sport/2022/mar/21/saudi-arabia-expands-its-sportswashing-ambitions-to-the-world-of-gaming
By zeroing in on the burgeoning eSports market, Saudi Arabia has added a new layer to its soft power strategy in an attempt to polish its public image on the international stage. The process is known as sportswashing, a term popularized by Amnesty International to describe the use of sports by oppressive governments to legitimize their regimes and distract from their human rights abuses.
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