A vegan bacon revolution takes hold in France | The World from PRX
▻https://theworld.org/stories/2022-09-14/vegan-bacon-revolution-takes-hold-france
Schweizer is also the co-founder of La Vie, a plant-based food startup on a mission to start a vegan bacon revolution of sorts not just in France, but all over Europe. And some pork lobbyists are not too happy about it.
Earlier this year, INAPORC served La Vie with a formal notice for unfair competition for its veggie lardons which, they said, risked “deceiving customers” into thinking they were buying pork lardons.
The pork lobby also said La Vie’s advertising violated the terms of a forthcoming law which bans plant-based food manufacturers from using words traditionally associated with meat products on their labels such as “sausage” “steak” and “bacon.”
