Inside Goop, Gwyneth Paltrow’s Growing Empire - Racked
▻http://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow
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Though the brand has been around for almost seven years, it’s only just begun to build itself out as a full-service media company. Goop originated as a newsletter detailing Paltrow’s favorite things to eat, buy, and do; today, the newsletter has close to a million subscribers and sits adjacent to a lifestyle site that offers up fashion roundups, city guides, and recipe suggestions. In addition, Goop has moved into the e-commerce space, selling a curated selection of items like Carven dresses and Phillip Lim boots, as well as exclusive collaborations with brands like Stella McCartney.
via @amandecherie sur Twitter