(old) Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | TechCrunch
▻http://techcrunch.com/2015/03/10/facebook-topic-data
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Twitter’s firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.