En fait, la #consommation marche exactement comme le #sentiment #amoureux : le meilleur, c’est le #désir et l’anticipation, pas le passage à l’acte !
But retail therapy might not work quite in the way consumers assume it works. That’s because the happiness that buying something provides is derived not from acquiring the item, or from the item itself, but from the targeting it, wanting it and anticipating its arrival into your life. That is, the electric jolt shopping can provide is a result of the act of desiring, more than the act of fulfilling.
Meaning: You’re better off if you don’t buy the outfit, or gadget, or piece of art, but simply long for it.
Opinion : How #shopping makes you #happy - CNN.com
▻http://edition.cnn.com/2013/07/17/opinion/drexler-shopping/index.html