Shopping basket best practice from ASOS

– Stock availability made clear
– The primary call to action is clear
– Standard delivery costs are made absolutely clear
– Clear product details
– Total price you will be pay is clear
– Updating delivery options carried out within the basket
– Delivery upgrades are encouraged
– Free delivery threshold promoted to encourage increase in order value
– Free returns clearly promoted
– Secure shopping is made clear
– Promotion of signing in for returning customers
– Small, insignificant continue shopping button
– Small unobtrusive remove button
– Checkout button at the top of the basket
– Payment options are made clear

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