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ALCOHOL | Current | Publishing / Bookshop | FUEL
▻http://fuel-design.com/publishing/alcohol
Alcohol presents an exhaustive collection of previously unpublished, Soviet Anti-Alcohol posters. The book includes examples from the 1960s through to the 1980s, but focuses on those produced during the Mikhail Gorbachev campaign initiated in 1985.
Displayed in public places these posters attempted to sober up the Soviet citizen by forcing them to confront the issues associated with excessive alcohol consumption. This allowed the poster designers to present the anti-alcohol message in the most graphic terms. They depicted drunks literally trapped inside the bottle or being strangled by ‘the green snake’. Their protagonists always produce sub-standard work, are smashed when pregnant, neglect their families and present a constant danger to fellow citizens. These dangerous elements are paralytic freeloaders and shirkers who drive under the influence, they are violent, black-marketeers and desperate cologne drinkers…
An accompanying exhibition of Soviet anti-alcohol posters was held at Pushkin House, London WC1 from 23 March–13 April 2017. Photographed by Hugo Glendinning.
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Holidays in Soviet Sanatoriums | Current | Publishing / Bookshop | FUEL
▻http://fuel-design.com/publishing/soviet-sanatoriums
his book is the first to offer a comprehensive collection of photographs and text on Soviet-era sanatoriums from Armenia to Uzbekistan. All the photographs are specially commissioned for the book, taken by a team of young photographers specialising in the post-Soviet territories.
Originally conceived in the 1920s, sanatoriums afforded workers a place to holiday, courtesy of a state-funded voucher system. At their peak they were visited by millions of citizens across the USSR every year. A combination of medical institution and spa, the era’s sanatoriums are among the most innovative buildings of their time.
Although aesthetically diverse, Soviet utopian values permeated every aspect: western holidays were perceived as decadent. By contrast, sanatorium breaks were intended to edify and strengthen visitors – health professionals carefully monitored guests throughout their stay, so they could return to work with renewed vigour. Certain sanatoriums became known for their specialist treatments, such as crude oil baths and radon water douches.