How a classic model of social commerce can teach the world how to save | Guardian Sustainable Business | guardian.co.uk
►http://www.guardian.co.uk/sustainable-business/slumdwellers-savings-co-operative?newsfeed=true
The 2004 launch of CK Prahalad’s landmark book, The Fortune at the Bottom of the Pyramid," kicked off a rush of exploration by companies seeking to sell products to the 2.5 billion people on the planet who make about two dollars a day, many of whom live in slums like Dharavi. Yet slumdwellers are producers at least as much as they are consumers. Dharavi hums with pottery-makers, garment-sewers, bakeries, plastic recyclers and hundreds of small-scale enterprises. Money flows into Dharavi to buy goods like Idli, small savory cakes made of lentils and rice
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