’Where are you?’ ’Input.Caring.Brain’ | Business | The Guardian
▻http://www.theguardian.com/business/2015/nov/01/meet-me-there-what3words-redefines-geolocations
When Chris Sheldrick ran a business organising music events, he repeatedly came across the same problem: getting equipment to the right place at the right time. In London, this meant the drivers could end up at one of the 17 other entrances to Wembley stadium rather than the one they were supposed to be at, while in Dubai, they could get lost by turning at the wrong landmark.
After trying and failing with GPS coordinates, Sheldrick sought to find a simpler mapping system. The answer came by using three random words strung together to divide the entire globe, oceans included, in three-metre-by-three-metre squares.