US embassy cables : Jakarta embassy requests $100k for its social media strategy | Technology

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  • Jakarta embassy requests $100k for its social media strategy | The Guardian
    http://www.guardian.co.uk/world/us-embassy-cables-documents/248491

    Action/funding request in paragraph 5. 2. Summary: Mission Indonesia requests immediate additional funding to use new media and social networking tools maximize online outreach for the POTUS visit scheduled for late March, 2010. Already the leading U.S. Mission in the world on Facebook with nearly 50,000 “fans,” and one of the leading Missions using Twitter, YouTube and engaging local bloggers to promote USG messages and information, we are uniquely positioned to use these tools to amplify key topics and themes to support the upcoming visit by President Obama. We request $100,000 in funding from R to boost our Facebook fan page membership to 1 million, and can accomplish this in 30 days. End Summary. Proven PD 2.0 Expertise

    The funds would also be used to promote the visit and our fan page as the place to learn more by extensively advertising on Indonesian online portals, banner ads, YouTube, Twitter, and other promotional efforts, including embedding bloggers, contests and giveaways, and using SMS technology.

    Je me demande ce que signifie, en pratique, « embedding bloggers ».

    Les amateurs de chez Guardian n’indiquent pas la date d’émission du câble. Il est indiqué sur une autre page : en février 2010.

    #cablegate #Indonésie #Facebook