BDS Target Ahava to Relocate From West Bank Into Israel - Israel News - Haaretz
Boycott protests at its London store were so disruptive that Ahava closed the retail location in 2011.
Ora Coren Mar 10, 2016
►http://www.haaretz.com/israel-news/.premium-1.708194
Ahava, the Dead Sea cosmetics company that has been a major target of BDS for maintaining a manufacturing plant in the West Bank settlement of Mitzpeh Shalem, will be relocating the facility within Israel’s pre-1967 borders.
The new site, further down the Dead Sea shore, is adjacent to Kibbutz Ein Gedi and is owned by the kibbutz. The new plant is slated to be more advanced and will also include a visitors’ center.
In 2011, Ahava was forced to shutter its London store in Covent Garden after months of noisy demonstrations by pro-Palestinian groups. In moving facilities inside Israel proper and out of a West Bank, Ahava is following the lead of SodaStream, the carbonated beverage dispenser manufacturer, which relocated last year from the West Bank industrial zone of Mishor Adumim to the Negev. The move followed an aggressive campaign against SodaStream by the BDS movement abroad.
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