On n’arrête pas le progrès: Facebook’s ad platform now guesses at your race based on your behavior
▻http://arstechnica.com/information-technology/2016/03/facebooks-ad-platform-now-guesses-at-your-race-based-on-your-behavior
If you saw a trailer for Straight Outta Compton on Facebook, it was targeted at you based on your race—or, at least, based on what Facebook thinks is your race. People identified by the company as white, black, or Hispanic were shown different versions of the trailer. This is part of Facebook’s new “ethnic affiliation” marketing, which effectively resembles racial profiling with a big data advertising twist.
