“good performance brings users back” at Instagram
▻http://engineering.instagram.com/posts/193415561023919/performance-&-usage-at-Instagram
“During the A/B test, we saw app-wide impressions across all mobile platforms increase by 0.7%, and likes increase by 0.4%. This was driven by increases of impressions on all surfaces – for instance, “Explore Photos” impressions increased over 3%, and user profile scrolls increased 2.7%. These trends continued over time, confirming that good performance brings users back.”
