There is a Horse in the Apple Store
▻http://www.frankchimero.com/writing/there-is-a-horse-in-the-apple-store
“When does the magic of a situation fade? When do we get acclimated to the exceptional? Is this how we get by? Would anything get done if we were constantly gobsmacked? Is this how we survive, how we stay sane? We define a pattern, no matter how exceptional, and acclimate ourselves to it?”