Klim Type Foundry - Why we need new #typefaces.
▻https://klim.co.nz/blog/why-we-need-new-typefaces
If meaning and information have been sucessfully extracted from the words, conscious recognition of the typeface is unnecessary: any old typeface will do.
However, if this were strictly true, the purpose of typography would be to merely convey information, to crystallise spoken words into symbols. It would thus render people as simple automatons blithely absorbing data. Efficient, but utterly joyless. Our relationship to typography is like our relationship to food—we eat for pleasure, not simply for nutrition. Sometimes we want an exotic dish to celebrate a special occasion, other times we just need a piece of toast.
#typo