This Is Your Brain on Silence - Issue 38 : Noise

This Is Your Brain on #Silence
►http://nautil.us/issue/38/noise/this-is-your-brain-on-silence-rp

So we like silence for what it doesn’t do—it doesn’t wake, annoy, or kill us—but what does it do? When Florence Nightingale attacked noise as a “cruel absence of care,” she also insisted on the converse: Quiet is a part of care, as essential for patients as medication or sanitation. It’s a strange notion, but one that researchers have begun to bear out as true.

#santé

This Is Your Brain on Silence - Issue 38 : Noise
►http://nautil.us/issue/38/noise/this-is-your-brain-on-silence-rp

http://static.nautil.us/3900_4837ba5cd49c7f03caaa423049e66daf.png

One icy night in March 2010, 100 marketing experts piled into the Sea Horse Restaurant in Helsinki, with the modest goal of making a remote and medium-sized country a world-famous tourist destination. The problem was that Finland was known as a rather quiet country, and since 2008, the Country Brand Delegation had been looking for a national brand that would make some noise. Over drinks at the Sea Horse, the experts puzzled over the various strengths of their nation. Here was a country with exceptional teachers, an abundance of wild berries and mushrooms, and a vibrant cultural capital the size of Nashville, Tennessee. These things fell a bit short of a compelling national identity. Someone jokingly suggested that nudity could be named a national theme—it would emphasize the honesty of (...)