How Sponsored Content Is Becoming King in a Facebook World
▻http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html
Younger companies like Vice and BuzzFeed have built whole businesses around the concept. The Atlantic has said that three-quarters of its ad revenue now comes from sponsored content. Slate, the web publisher, says that about half of its ad revenue comes from native ads, as sponsored content is also called, and the other half from traditional banner or display ads. Many major newspapers, including The New York Times, have declared sponsored content to be an important part of their strategies.