Nestlé Adds Premium Brand in Still Water Arena - NYTimes.com
▻http://www.nytimes.com/2013/06/10/business/media/nestle-adds-a-premium-brand-in-still-water-category.html?nl=todaysheadlines
DRINKING tap water is essentially free, but even during the economic downturn, consumers have sprung for bottled water, with sales in the United States increasing 6.7 percent in 2012, to $11.8 billion, according to the International Bottled Water Association. Americans on average drank 30.8 gallons of bottled water, 5.3 percent more than in 2011.