How to Build a #marketing Strategy for your #startup with No Money
As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture.However, while having money is certainly helpful, it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.- Set goals for your marketing effortsMany startup founders may be under the assumption that they need to “do marketing,” but don’t have a clear idea of what that even means or why they are actually doing it. This approach to marketing is not only ineffective but also leads to wasted time, energy and resources. With that said, knowing (...)
Advanced Trick for Running Facebook Ads
The need to run ads on Facebook is pretty much universal at this point.Therefore, you need to optimize and go beyond the basics.Better targeting. Compelling creatives. Hidden tricks, that work.If you are already running ads on Facebook but want to exceed your results, I’ve got good news for you. In this post, I’m going to share my crucial trick for fine-tuning ads to maximize ROI.With that, let’s dive right in!I noticed that I was starting to receive conversions from my ads after a post had gained some number of social proofs (likes, comments, shares). One day I saw a Facebook post of Bells Machining: firewood processor. It was extremely popular, but the page was brand new. So, I started researching different Facebook ads, their pages, comments and people who commented there.Weirdly, (...)
How To Create An Effective #instagram Story Ad
For most small business owners on Instagram, creating and launching effective Instagram Story Ads still seem overwhelming and out of reach. How to shoot the Ad? How do you launch the Ad? How much money should you spend? How do you know if it’s set up correctly? I had the same questions when I began my Instagram Story Ads journey too but, don’t worry, although they can be a deeply complex science, there are also ways for anyone to create them quickly, simply, cheaply and effectively.In my case, after being shown the ropes by the always-sharp Finn Thormeier, I was able to reach over 4.3 million people on Instagram, grow over 4K followers, increased my website traffic by 100% (year to year), and earn over $450 extra dollars in sales with a budget of only $462 in a month.I make a living from (...)
Capitalizing on the Digital Attention Economy: The Brave Browser
Should you invest your marketing budget for ads on crypto #media websites in 2019?
While we are in the midst of a fairly long crypto winter, activity from all directions have slowed down. The ICO and STO markets are simply not as hot as they were back in 2017–2018; investors are sceptical about investing into ICOs and STOs.Because of this situation I want to start this post as a discussion about how to divide your marketing efforts if you are trying to raise funds for an ICO/STO. Is it good to go public with ads or personal outreach or are institutional investors the only option right now?Well, I asked the owners of top crypto media platforms what they think (This topic is part of the #10kqachallenge series — where I’m interviewing experts in different innovative fields. The goal is to reach out to 10,000 experts and more about the challenge can be found here: (...)
3 Reasons Your #nonprofit Should Quit #facebook Ads
(And maybe delete FB altogether)Image courtesy of PixabayIf you work at a nonprofit, chances are, social media drains you. Social media drains pretty much everyone these days. It drains you of energy, time, attention, and, for nonprofits, precious financial resources.As my Executive Director likes to say, “any nonprofit is always six months away from oblivion.” My meager three years of experience in the space agrees with this maxim — the end is always in sight, the work is never finished, and everyone on Facebook needs to know about it if your organization is to survive. At least, that’s the message that Mark Zuckerberg wants you to hear.Despite the rosey picture the media has painted of Facebook ads in the past, news continues to pile up that illustrates just how bleak the future of digital (...)
Users’ attention as #cryptocurrency: the #advertising of the future?
Imagine a world where you never saw an unsolicited online ad again. What if the only way to see an ad was to explicitly opt-in? What if you stopped being the product and truly became the customer?Today’s internet economy is mostly built on top of a basic premise: when a service is free to use, it usually means that the revenue is earned by making your personal data a commodity. Advertising is the most common (and easy) way of using your personal data to make money. 2018 was a year filled with online privacy issues. A lot of people found their personal information exposed, and I like to think that many started taking their own privacy and data more seriously. I was one of these people.Currently, users get bombarded with ads as they navigate through websites or use online services. These (...)
2019 AD : Ready for takeoff
On May 25, 1961, the then President of the United States, John F. Kennedy, set a national goal: perform a crewed lunar landing and return to Earth. After several historic attempts, his goal was achieved on July 20, 1969, when Apollo 11 commander Neil Armstrong stepped off the Lunar Module’s ladder and onto the Moon’s surface.It took 8 years of relentless effort, sacrifice, persistence and finance to land a man safely on the Moon.While there’s no comparison between the effort behind a rocket and a #startup, pictures like the following are quite common:And when I look back at the years gone by, it all makes sense. Here’s a thing(or two) about 2018:“When you make a mistake, there are only three things you should ever do about it: admit it, learn from it, and don’t repeat it.”2018: The Year of (...)
#kickstarter: How to Successfully Raise & Refund.
A how-to of running and refunding our KickStarter campaign — GardenSpace.Our product, GardenSpaceKickStarter is great for many projects, our hardware #startup GardenSpace was not one of these. GardenSpace raised & refunded $34,069 USD. This post is a recount and how-to of our campaign (pre, during, post) and why we refunded the money. If you are considering running a campaign, or simply have an interest in how a KickStarter campaign works, read on.To compress the information and make this useful I will follow this format:Platforms: Information on the platforms, details to considerPre campaign: What you should do & be seeing, #advertising & PRThird parties: You’ll discover thousands of these and need a fewDuring campaign: What to doPost campaign: How to proceed & optionsThe (...)
Can Facebook Ads Tell Us Which Asian Country Is Most #crypto-Crazy?
Can Facebook Tell Us Which Asian Country Is Most Crypto-Crazy?As a marketer in the crypto/blockchain space, I’m fascinated by how similar and yet different crypto #marketing and “traditional” digital marketing are. I’ve been particularly interested in the reaction in Asia to the crypto craze, so when Facebook threw a few bucks in free #advertising credits my way, I thought: “How can I use Facebook to test crypto interest in Asia?” With that goal, I promoted a recent article about decentralized exchanges — “The Paradox of Decentralized Exchanges: Many Projects, Few Users” — targeted at 18+ year olds in China, South Korea, Japan, Singapore, Vietnam, Hong Kong, Indonesia, Malaysia, Laos, Cambodia, Thailand, Taiwan, Philippines, and Myanmar, and who show an interest in cryptocurrency as a topic.Facebook (...)
eyeo, Adblocker plus and the future of #funding
Some of the eyeo teamContent creators find ourselves in the midst of a quandary. Online content began available for free, and as the web grew we tried to find a way to pay the creators, and for many years that was #advertising.Like many things that initially seemed like a good idea, we took advertising too far, and now readers are bombarded with flying, swooshing, obnoxious attention-grabbing boxes coming from all angles.Naturally, those interested in privacy, battery life, or plain old peace and quiet reacted and started using tools to block advertising. So much so that it’s estimated that 30–40% of users now use some form of ad blocker.Blockers don’t solve the content creators initial problem: getting paid. Some are finding success in paywalls, membership programs, or donations, but many (...)
Browser Mining — An Effective Revenue Generation Alternative to #advertising
Browser Mining : An Effective Revenue Generation Alternative to AdvertisingAdvertising revenue is an important income source for the internet domain; even tech giants like Google, Yahoo, Baidu, etc., rely on it. Advertisement mediums such as premium-posting, pop-ups, banner spaces, sidebar ads, etc., generate commissions via click-through rates or sales. However, these advertisements come with a fair share of pitfalls. The revenue generated from ads is considered intrusive and adversely impacts the overall user experience, resulting in higher bounce and dropout rates. Websites that become too dependent on these ads end up losing visitors and potential customers. Below are some more critical setbacks of generating revenue through online advertisement.Impacts the Viewing ExperienceWhen (...)
Techniques to build relevant Audiences for Facebook #advertising
Facebook Ads Playbook: Audience Selection TechniquesPart of Pearmill’s Facebook Advertising PlaybookIn order to understand why we use certain strategies for Facebook Advertising — we think it’s important for a brief lesson on how the Facebook marketing engine works.Facebook Pricing and Pacing DynamicsThe lovely people at Facebook have already done a great job explaining how their system works but we’d like you to remember two simple rules that define their ecosystem:Each impression (when an ad unit is shown to a user) is priced based on how many other advertisers are currently bidding on each specific user / audience.Facebook uses a discounted pacing algorithm, which means they’ll attempt to give you the users within the audience that will be the cheapest (i.e. are the least sought after) as (...)
The symptomatic static of the algorithmic match
The systematic static of the algorithmic pushAnd the “evil surveillance” that gathers the dataPhoto by Matthew Henry on UnsplashHackernoon is planning to part ways with Medium, it appears. The move makes sense now that it is clear that Medium is focusing on becoming more of a centralized magazine than a home for independent publishers. And, really, Hackernoon has no choice, given that Medium now prevents any third party ads.Hackernoon made it clear that it plans to sell ads (“sponsorships”) on its new site, but clarified what that means for them:We believe sponsorship is not evil, if done right. What’s evil is surveillance. Our sponsors will be either site-wide or by subject matter.Surveillance.It’s the perfect word to describe the current status quo for most of the big players in social (...)
Brave’s Brendan Eich on Fixing Online #advertising
Ads just work, no matter what you think.
. Ads just work. No matter what you thinkOur sensitivity to ads is a major public issue.We’re surrounded by #advertising. Every single day, no matter where we are, thousands of auditive & visual stimuli are force-fed to our brains.On the internetBanners, pop-ups, sponsored articles, video pre-rolls, audio interruptions, spam emails, website background takeovers, push-notifications, entry overlays, chat-bubbles, product placements, …In real lifeSubway billboards, bus panels, stadium names, street flyers, sprayed sidewalk ads, human signs, branded goodies and storefronts, toilet ads, car stickers, blinking signs, audio announcements…The list goes on and on as the space dedicated to advertising seems to have continuously increased whilst means of avoidance were getting weaker.Surprised by (...)
Effects of Companies Cracking Down on Crypto Ads
By: Mike GennaUnfortunately, it only takes one of us to ruin it for the rest of us. Several multi-billion dollar corporations that account for ad revenue have done away with all advertisements related to Initial Coin Offerings (ICOs) and token sales. #facebook, in hot water amid a congressional hearing with Chief Zuck, probably felt the need to become Congress’ ultimate fawners and issued the first ban in January of 2018. The company now allows crypto exchange advertisements only after they go through a rigorous application process of verifying the legitimacy of their company.It wouldn’t be for another four months until the world’s largest search engine announced its ban on ALL advertisements including cryptocurrency such as wallets, #ico’s, exchanges, token sales, and trading advice (...)
The internet is one of the most marvelous inventions ever conceived. The value of connecting electronic devices to share information and computation across vast distances is incalculable. Not only has it led to improved global relations, communications and trade, it has also enabled the development of technologies barely imaginable in the 1980s.The internet that most consumers are familiar with is the World Wide Web: access to websites across the world through a standard web browser. Need a recipe to make a spice cake? — www.allrecipes.com has everything you could ever need. Have a question about sharks? — www.google.com can find you the information you’re looking for. Having trouble deciding what college to attend after high school? — www.petersons.com will help you make an informed (...)
“Enhance Your Penis!”Companies are collecting data about people. We shouldn’t let them do that. The data that is collected will be abused. That’s not an absolute certainty, but it’s a practical, extreme likelihood, which is enough to make collection a problem.— Richard StallmanI agree that collecting data on people can have unintended bad consequences. However, banning the practice of data collection would effectively ban targeted #advertising. This would have unintended consequences as well.Twenty-two years ago, there weren’t large #internet companies tracking your every move and serving targeted advertising. But that does not mean that life was perfect for Internet users. Those were also the days when we were deluged with emails with the subject line Enhance Your Penis!. The emails were sent (...)
A Real Solution: Get Paid for Using #facebook
This is not a post about data ownership, the ethical dilemma Facebook is navigating, or Russia. Those have been covered ad nauseam and I don’t believe they’re the problem.I’ll also avoid the adage “if you’re not paying for it, you’re not the customer, you are the product being sold.” While it’s true, there’s nothing constructive to be found there. We’re not going to pay for Facebook.The pundits and bloviators need to quit focusing on the symptom(s), shift their perspective, and ask a bigger question: why aren’t users getting paid for using Facebook?As the CEO of an ad network, this seems obvious.Most ad networks work like this: an advertiser says they want their message in front of X people (or impressions), the ad network finds the desired audience, purchases those eyeballs from publishers, and (...)
I shared some thoughts on Spotify Ads on Twitter & LinkedIn so wanted to expand on it.When I first came across a Facebook Ad for the Spotify Ads Studio beta. I jumped on the train to sign up. Much like Snapchat, Spotify didn’t start as a programmatic ad platform. You had to talk to sales, have huge brand budgets to create ads on Spotify. My guess is, post IPO, Spotify needs to show revenue #growth and aggressive run rates so it made sense to tap into to the SMB advertisers market who represent a massive volume.This is not a business essay so Spotify business & financials are irrelevant. On to the Ad Studio.MechanicsTo kick things off, I created a very basic ad for my consulting business 42+ Agency. The campaign creation is a great experience. You can write a script (text) and (...)