#advertising

eyeo, Adblocker plus and the future of #funding
▻https://hackernoon.com/eyeo-adblocker-plus-and-the-future-of-funding-29f43ff9327b?source=rss---

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Some of the eyeo teamContent creators find ourselves in the midst of a quandary. Online content began available for free, and as the web grew we tried to find a way to pay the creators, and for many years that was #advertising.Like many things that initially seemed like a good idea, we took advertising too far, and now readers are bombarded with flying, swooshing, obnoxious attention-grabbing boxes coming from all angles.Naturally, those interested in privacy, battery life, or plain old peace and quiet reacted and started using tools to block advertising. So much so that it’s estimated that 30–40% of users now use some form of ad blocker.Blockers don’t solve the content creators initial problem: getting paid. Some are finding success in paywalls, membership programs, or donations, but many (...)

#open-source #micropayments #ad-blocking

Browser Mining — An Effective Revenue Generation Alternative to #advertising
▻https://hackernoon.com/browser-mining-an-effective-revenue-generation-alternative-to-advertisin

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Browser Mining : An Effective Revenue Generation Alternative to AdvertisingAdvertising revenue is an important income source for the internet domain; even tech giants like Google, Yahoo, Baidu, etc., rely on it. Advertisement mediums such as premium-posting, pop-ups, banner spaces, sidebar ads, etc., generate commissions via click-through rates or sales. However, these advertisements come with a fair share of pitfalls. The revenue generated from ads is considered intrusive and adversely impacts the overall user experience, resulting in higher bounce and dropout rates. Websites that become too dependent on these ads end up losing visitors and potential customers. Below are some more critical setbacks of generating revenue through online advertisement.Impacts the Viewing ExperienceWhen (...)

#cryptocurrency #business #technology #blockchain

Techniques to build relevant Audiences for Facebook #advertising
▻https://hackernoon.com/techniques-to-build-relevant-audiences-for-facebook-advertising-c1d5fd4c

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Facebook Ads Playbook: Audience Selection TechniquesPart of Pearmill’s Facebook Advertising PlaybookIn order to understand why we use certain strategies for Facebook Advertising — we think it’s important for a brief lesson on how the Facebook marketing engine works.Facebook Pricing and Pacing DynamicsThe lovely people at Facebook have already done a great job explaining how their system works but we’d like you to remember two simple rules that define their ecosystem:Each impression (when an ad unit is shown to a user) is priced based on how many other advertisers are currently bidding on each specific user / audience.Facebook uses a discounted pacing algorithm, which means they’ll attempt to give you the users within the audience that will be the cheapest (i.e. are the least sought after) as (...)

#facebook-ads #facebook-marketing #growth-marketing

The symptomatic static of the algorithmic match
▻https://hackernoon.com/the-symptomatic-static-of-the-algorithmic-match-3f096a0ed2ba?source=rss-

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The systematic static of the algorithmic pushAnd the “evil surveillance” that gathers the dataPhoto by Matthew Henry on UnsplashHackernoon is planning to part ways with Medium, it appears. The move makes sense now that it is clear that Medium is focusing on becoming more of a centralized magazine than a home for independent publishers. And, really, Hackernoon has no choice, given that Medium now prevents any third party ads.Hackernoon made it clear that it plans to sell ads (“sponsorships”) on its new site, but clarified what that means for them:We believe sponsorship is not evil, if done right. What’s evil is surveillance. Our sponsors will be either site-wide or by subject matter.Surveillance.It’s the perfect word to describe the current status quo for most of the big players in social  (...)

#google #facebook #social-media #advertising #algorithmic-push

Brave’s Brendan Eich on Fixing Online #advertising
▻https://hackernoon.com/braves-brendan-eich-on-fixing-online-advertising-7a3a98809e4d?source=rss

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Audio interview transcription — WBD045Note: the following is a transcription of my interview with Brendan Eich, the creator of #javascript and the Founder and President of Brave. I use Rev.com from translations and they remove ums, errs and half sentences. I have reviewed the transcription but if you find any mistakes, please feel free to email me. You can listen to the original recording here.You can subscribe to the podcast and listen to all episodes here.In this episode, I talk with Brendan Eich, the creator of JavaScript and founder of Brave and the Basic Attention Token. We talk about how Brave is attempting to change the broken online advertising model.▻https://medium.com/media/dbef713f3544680ed36a4fd34a46ed82/hrefConnect with What #bitcoin Did:Listen: iTunes | Spotify | Stitcher | (...)

#braves #bats

Ads just work, no matter what you think.
▻https://hackernoon.com/nobody-is-immune-to-ads-7142a4245c2c?source=rss----3a8144eabfe3---4

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. ​Ads just work. No matter what you thinkOur sensitivity to ads is a major public issue.We’re surrounded by #advertising. Every single day, no matter where we are, thousands of auditive & visual stimuli are force-fed to our brains.On the internetBanners, pop-ups, sponsored articles, video pre-rolls, audio interruptions, spam emails, website background takeovers, push-notifications, entry overlays, chat-bubbles, product placements, …In real lifeSubway billboards, bus panels, stadium names, street flyers, sprayed sidewalk ads, human signs, branded goodies and storefronts, toilet ads, car stickers, blinking signs, audio announcements…The list goes on and on as the space dedicated to advertising seems to have continuously increased whilst means of avoidance were getting weaker.Surprised by (...)

#media #psychology #marketing #communication

The problem isn’t just Cambridge Analytica or Facebook – it’s “surv...
▻https://diasp.eu/p/7551896

The problem isn’t just Cambridge Analytica or Facebook – it’s “surveillance capitalism” | #privacy #capitalism #advertising #profiling #problem #influence #surveillance #web

Effects of Companies Cracking Down on Crypto Ads
▻https://hackernoon.com/effects-of-companies-cracking-down-on-crypto-ads-890070c4f2ce?source=rss

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By: Mike GennaUnfortunately, it only takes one of us to ruin it for the rest of us. Several multi-billion dollar corporations that account for ad revenue have done away with all advertisements related to Initial Coin Offerings (ICOs) and token sales. #facebook, in hot water amid a congressional hearing with Chief Zuck, probably felt the need to become Congress’ ultimate fawners and issued the first ban in January of 2018. The company now allows crypto exchange advertisements only after they go through a rigorous application process of verifying the legitimacy of their company.It wouldn’t be for another four months until the world’s largest search engine announced its ban on ALL advertisements including cryptocurrency such as wallets, #ico’s, exchanges, token sales, and trading advice (...)

#google #ads-crypto #advertising

#advertising and the “Free” #internet
▻https://hackernoon.com/advertising-and-the-free-internet-b6c02e08c830?source=rss----3a8144eabfe

The internet is one of the most marvelous inventions ever conceived. The value of connecting electronic devices to share information and computation across vast distances is incalculable. Not only has it led to improved global relations, communications and trade, it has also enabled the development of technologies barely imaginable in the 1980s.The internet that most consumers are familiar with is the World Wide Web: access to websites across the world through a standard web browser. Need a recipe to make a spice cake? — www.allrecipes.com has everything you could ever need. Have a question about sharks? — www.google.com can find you the information you’re looking for. Having trouble deciding what college to attend after high school? — www.petersons.com will help you make an informed (...)

#mobile #browsers #adblock

“Enhance Your Penis”
▻https://hackernoon.com/enhance-your-penis-9d89b4a201a0?source=rss----3a8144eabfe3---4

“Enhance Your Penis!”Companies are collecting data about people. We shouldn’t let them do that. The data that is collected will be abused. That’s not an absolute certainty, but it’s a practical, extreme likelihood, which is enough to make collection a problem.— Richard StallmanI agree that collecting data on people can have unintended bad consequences. However, banning the practice of data collection would effectively ban targeted #advertising. This would have unintended consequences as well.Twenty-two years ago, there weren’t large #internet companies tracking your every move and serving targeted advertising. But that does not mean that life was perfect for Internet users. Those were also the days when we were deluged with emails with the subject line Enhance Your Penis!. The emails were sent (...)

#enhance-your-penis #economy #facebook

A Real Solution: Get Paid for Using #facebook
▻https://hackernoon.com/a-real-solution-get-paid-for-using-facebook-77b78d0a3c34?source=rss----3

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This is not a post about data ownership, the ethical dilemma Facebook is navigating, or Russia. Those have been covered ad nauseam and I don’t believe they’re the problem.I’ll also avoid the adage “if you’re not paying for it, you’re not the customer, you are the product being sold.” While it’s true, there’s nothing constructive to be found there. We’re not going to pay for Facebook.The pundits and bloviators need to quit focusing on the symptom(s), shift their perspective, and ask a bigger question: why aren’t users getting paid for using Facebook?As the CEO of an ad network, this seems obvious.Most ad networks work like this: an advertiser says they want their message in front of X people (or impressions), the ad network finds the desired audience, purchases those eyeballs from publishers, and (...)

#advertising #blockchain #social-media #paid-for-facebook

On #spotify Ads Studio
▻https://hackernoon.com/on-spotify-ads-studio-f689e2ab0d87?source=rss----3a8144eabfe3---4

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I shared some thoughts on Spotify Ads on Twitter & LinkedIn so wanted to expand on it.When I first came across a Facebook Ad for the Spotify Ads Studio beta. I jumped on the train to sign up. Much like Snapchat, Spotify didn’t start as a programmatic ad platform. You had to talk to sales, have huge brand budgets to create ads on Spotify. My guess is, post IPO, Spotify needs to show revenue #growth and aggressive run rates so it made sense to tap into to the SMB advertisers market who represent a massive volume.This is not a business essay so Spotify business & financials are irrelevant. On to the Ad Studio.MechanicsTo kick things off, I created a very basic ad for my consulting business 42+ Agency. The campaign creation is a great experience. You can write a script (text) and (...)

#spotify-ads #demand-generation #advertising

DATx : A #blockchain-POWERED DECENTRALIZED #advertising ECOSYSTEM
▻https://hackernoon.com/datx-a-blockchain-powered-decentralized-advertising-ecosystem-71fb944b02

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What is DATx?DATx is a new blockchain-based digital advertising terminal which aims to create a decentralized advertising ecosystem that is free from the major problems that traditional programmatic advertising faces.The concept is simple: to build an intelligent advertising ecosystem with blockchain-based decentralization as its foundation and Artificial Intelligence as its main machinery.DATx integrates blockchain-based technologies with Artificial Intelligence and big data techniques to build an innovative advertising ecosystem which provides data privacy, security and transparency between data proprietors (the users) and the advertisers that utilize them, granting the users the right to gain control over the data they wish to provide as well as giving them appropriate incentives (...)

#ico #investing #ethereum

#tokenization Use Case: Publisher Protection
▻https://hackernoon.com/tokenization-use-case-publisher-protection-21c47f76cefe?source=rss----3a

In the context of large-scale monetary disputes, the ad-blocking phenomenon has grown into a brutal panic mixed with malevolence and bias, producing an uncomfortable business space for many honest publishers.With this report, we try to resituate the ad-blocking phenomenon not as a user rebellion against the mothership of the “paid by ads free web”, but as one episode in a much larger cultural quarrel that promises a healthy evolution to improve content quality and accessibility.As an arms race of blockers versus anti-blockers and versus the limited prospects of anti-anti-blockers promises for all sides, we consider the modernisation of the middle player — anti-blockers (or publisher protection) business so it becomes a hybrid with a tokenized data management platform (DMP). We offer to (...)

#token-economy #publishing #advertising #blockchain

Why Shopping Ads Beat Traditional Text Advertisements
▻https://hackernoon.com/why-shopping-ads-beat-traditional-text-advertisements-2199255ee6e0?sourc

This Paid Story is brought to you by 180FusionShopping advertisements have outpaced their textual counterparts. What is it about them that makes them more successful? According to a report #marketing agency Merkle released for the first quarter of 2018:“Looking at overall performance, cost-per-click (CPC) growth remained relatively steady from Q4 2017, increasing 13 percent year over year. That CPC growth is much higher than what Merkle clients, who skew large retailer, experienced in the earlier quarters of 2017. The rising CPCs have coincided with improved ad quality and higher conversion rates. Click volume growth has slowed significantly over the past two quarters, up 7 percent year over year in Q1 2018.”Despite a decrease in number of clicks, cost-per-click has been increasing. The (...)

#google-ads #advertising #paid-story #seo

“Your Ad Wasn’t Approved Because Facebook Doesn’t Have a Sense of Humor.”
▻https://hackernoon.com/your-ad-wasnt-approved-because-facebook-doesn-t-have-a-sense-of-humor-50

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“You shall not pass,” says Blue Bot Man.I just came out with an animated cartoon for my Audio Issues followers.When I tried to boost the video, the Facebook robots said no because it violated their #advertising policies.Something about:“We don’t allow ads that use profanity, or refer to the viewer’s attributes (ex: race, ethnicity, age, sexual orientation, name) or harass viewers.”Although I do curse a lot, I didn’t use any profanity in the video. I double checked to make sure but, alas, no. I wasn’t that fucking stupid it seems.Although I am a privileged white male, I don’t attack my readers by calling out their race, ethnicity, age, sexual orientation, or name either. That’s just stupid business practice at best, racist at worst. I’d like to do neither of those things.So, it left me to conclude (...)

#facebook-ads #animation #creativity #online-business

5 Metrics to Evaluate a Site’s Native #advertising Potential
▻https://hackernoon.com/5-metrics-to-evaluate-a-sites-native-advertising-potential-38f67097ef92?

According to some research, native advertising is becoming mass-market. It has proven to be effective, in comparison with other promotion tools, e.g. display advertising. Therefore, more and more brands are developing native advertising production and trying to place it in online media. However, budget allocation is not enough for appropriate promotion. There is still a need to collect resources for placement. So, here are five metrics to analyse if your company wants a better option for sponsored content placement.1. RelevanceTo be effective, native advertising should be viewed by the users who are potentially interested in promoted products and services. It means carefully choosing the best placement sites for sponsored content. For instance, a startup developing an ecommerce (...)

#native-advertising #startup-marketing #startup-promotion #native-advertising-sites

TED 2018 Is All About Facebook—and Not in a Good Way (▻https://www.w...
▻https://diasp.eu/p/7009358

TED 2018 Is All About Facebook—and Not in a Good Way | #TED2018 #privacy #advertising #profiling #facebook

The Price of Free is Actually Too High (▻https://www.feld.com/archiv...
▻https://diasp.eu/p/7023568

The Price of Free is Actually Too High | #price #web #economy #advertising #free

How #blockchain can solve the #facebook problem
▻https://hackernoon.com/how-blockchain-can-solve-the-facebook-problem-bb05ffc4159e?source=rss---

Maybe you’ve heard. Facebook has a problem. Quite a few of them.It all started with the ads Russia bought to tip the 2016 presidential election.It culminated with the Cambridge Analytica scandal. The data of about 87 million users has been exposed without their consent.And in-between, there were revelations about Facebook retaining users’ deleted videos, the whole “fake news” controversy, the systematic scanning of photos shared on Messenger, Zuck’s superpower to delete his own messages from other people’s inboxes, and so on.These scandals seem to come from all places. But they have one thing in common. They show how powerful Facebook has become, and how Facebook is making use of its power: to benefit Facebook first and foremost. Most often to the detriment of its own users. Some even argue, (...)

#advertising #ico #cambridge-analytica

It’s Time for a New Social Network
▻https://hackernoon.com/its-time-for-a-new-social-network-9bc3c8fbaee6?source=rss----3a8144eabfe

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…and I have a few thoughts. I’m interested in hearing yours, too!For a while now, I’ve been pretty disastisfied with #facebook, Instagram, and Twitter, to a certain extent. I’ve found the changes over the last few years kinda annoying, and I see more and more people becoming disgruntled. We, as consumers, always should have choice of where to spend our money and time, and right now, there still aren’t any good places to go outside of these big players. So it’s time for a new social network, one that has a few key principles that differ it from the others. One that gives users a choice of how they think about social networking sites, and choose what they prefer.And while Facebook is in the news this week and last, I think it’s worth having that discussion again, and I’m motivated to write this (...)

#manipulation #social-media #privacy #advertising

The Dark Side of Data (Confessions of a Former Data Hitman)
▻https://hackernoon.com/the-dark-side-of-data-confessions-of-a-former-data-hitman-60da81123306?s

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By Noah JessopEvery few minutes, Michael (names have been changed) heard his office mate’s computer let out of a soft “beep.” He and Trey had stayed late at the office after dinner to see if they could build a detection model — taking in all the data they had: locations, times, correspondence.Every unassuming beep represented something far more sinister: detection of one of the company’s users cheating on their spouse.Satisfied with their work, they parted ways for the weekend. But by Monday, this little experiment had to be shut down: with more training data, the beeps had become more and more frequent — until they became so numerous that the beeps had become a constant droning tone.This was more than a decade ago at one of the #tech giants. Welcome to the dark side of data.I’ve held off on (...)

#advertising #facebook #entrepreneurship #startup

For $1000, anyone can purchase online ads to track your location and app use
▻https://www.eurekalert.org/pub_releases/2017-10/uow-fa101817.php #privacy #vie_privée #publicité #advertising #tracking #surveillance

You Are the Product
►https://www.lrb.co.uk/v39/n16/john-lanchester/you-are-the-product

The ads work on two models. In one of them, advertisers ask Facebook to target consumers from a particular demographic – our thirty-something bourbon-drinking country music fan, or our African American in Philadelphia who was lukewarm about Hillary. But Facebook also delivers ads via a process of online auctions, which happen in real time whenever you click on a website. Because every website you’ve ever visited (more or less) has planted a cookie on your web browser, when you go to a new site, there is a real-time auction, in millionths of a second, to decide what your eyeballs are worth and what ads should be served to them, based on what your interests, and income level and whatnot, are known to be. This is the reason ads have that disconcerting tendency to follow you around, so that you look at a new telly or a pair of shoes or a holiday destination, and they’re still turning up on every site you visit weeks later. This was how, by chucking talent and resources at the problem, Facebook was able to turn mobile from a potential revenue disaster to a great hot steamy geyser of profit.

#facebook #surveillance #advertising #longread

Your #mobile listens to #ultrasounds emitted by your desktop computer, so that advertisers can easily link the two and track you cross-platforms. Happy new year !
▻https://www.bleepingcomputer.com/news/security/ultrasound-tracking-could-be-used-to-deanonymize-tor-users #advertising #publicité #tracking #privacy #web #javascript #sécurity #security