The Rise of #AdBlock Reveals A Serious Problem in the #Advertising Ecosystem | Monday Note
▻http://www.mondaynote.com/2014/12/08/the-rise-of-adblock-reveals-a-serious-problem-in-the-advertising-ecosyst
On grounds that it represents a major economic threat to their business, two groups of French publishers are considering a lawsuit against AdBlockPlus creator Eyeo GmbH.
Eyeo’s AdBlock Plus takes the advertising rejection in its own hands — but these are greedy and dirty ones. Far from being the work of a selfless white knight, Eyeo’s business model borders on racketeering. In its Acceptable Ads Manifesto, Eyeo states the virtues of what the company feels are tolerable formats:
1. Acceptable Ads are not annoying.
2. Acceptable Ads do not disrupt or distort the page content we’re trying to read.
3. Acceptable Ads are transparent with us about being an ad.
4. Acceptable Ads are effective without shouting at us.
5. Acceptable Ads are appropriate to the site that we are on.
We are being paid by some larger properties that serve non-intrusive advertisements that want to participate in the Acceptable Ads initiative.
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