How to Choose the Right #analytics Platform for Your Business
▻https://hackernoon.com/how-to-choose-the-right-analytics-platform-for-your-business-1cef5fb655f
Analytics platforms tend to evolve the way businesses do. As the business gains maturity, the tools tend to change, and that’s ok; different platforms serve different purposes.We typically see 3 distinct phases of analytics:The Good Enough phase: Early on, businesses might not have enough customer data to make decisions based on analytics. There may or may not be someone actively looking at the data, and because implementing analytics often competes with other core activities — like shipping a product — analytics are often set and forgot. For the good enough phase, analytics platforms have to be really quick to implement.The Head Above Water phase: Once the business is able to get its head above the water, investing in analytics (and an analytics team) makes a lot of sense. Analytics can (...)
#right-analytics-platform #analytics-tool #saas #analytics-platforms