Comment Google et Apple pistent les consommateurs dans l’espace physique, et notamment les boutiques. Ce que les médias ne vous disent pas. Par Michael Kwet
...the real story, not being discussed, is the online-physical advertising systems engineered by Google and Apple.
Over the last few years, there’s been a quiet revolution in retail marketing empowering advertisers to track consumers in physical space. Retailers have realized that, contrary to popular misconceptions, most retail purchases are still made in brick-and-mortar stores– not the online world of Amazon and Walmart. The capacity to track each of us in the physical world offers an untapped market for high-tech advertising. Google previously called this the Physical Web, a new Internet of Things frontier that melds the online and offline worlds into one.
To facilitate online-offline tracking, Google and Apple developed protocols for communications with mobile devices like smartphones.
...Most people have no clue that Google and Apple have them interacting with this corporate netherworld. The whole economy is made possible by the legal fiction of “informed consent”. Google’s response to this round of criticism is, effectively, “consumers can opt out”. Yet nobody truly chooses to opt in.
There are deeper lessons here. Behind the scenes, the strategy of surveillance capitalism is to continue building an enormous ecosystem backed by rich investors and heavy hitters across industries – chip fabs, cloud server farms, specialized hardware, and many thousands of companies to provide data services. Taken together, they are too big to fail. Providing genuine, simple privacy now means incinerating the Big Data surveillance industry....