Far Beyond Snow Fall — The Message — Medium
Everyone in media knows of “Snow Fall.” It was one of the first web-based “multi-media” articles from a major publisher to get widespread press. Boy is it shiny. So shiny that its very name has become synonymous with full-bleed, multi-media articles. An article or publication can be snow felled, or aspire to falling snow. It’s bandied about in design meetings, “Just snow fall it and call it a day.” Google “snow fall” and it’s the first hit, beating out even the weather.
“Snow Fall” has animated gifs, video interviews, complex data visualizations — pretty much everything you could throw into an article while still being able to call it an article. All split across multiple pages.
As Bobbie Johnson, co-founder of Matter wrote in his essay, Snowfallen, “Snowfall was a good story, but it felt as if getting you to read it was the story’s secondary ambition.”