Total Punk: The Label That’s Exactly As Advertised | #Bandcamp_Daily
After weathering a difficult divorce, punk lifer Rich Evans decided he needed to do something positive to help lift his spirits. He decided to book a national tour, lining up shows in different cities that he’d always wanted to visit, made up of bands he’d always wanted to see. Evans wouldn’t be playing a note: he’d devised a six-week cross-country tour that he’d experience as an audience member. “I called it the ‘Everybody Gets Rich’ tour,” Evans says on the phone from his Portland home. “It was funny, people were giving me money from the door at the end of the night.”
Because Evans went on the tour alone, he had a lot of time by himself. During the long drives between cities, he entertained the idea of starting a joke record label that would take pre-orders for records, but would take forever to release them. When his customers had either given up or forgotten about their purchases, he’d send them their wares with an apology note, saying something like, “I had a really bad drug addiction and I was kicking, but I’m back and I’m sorry.” It was a nod to the epic threads on the punk forum Terminal Boredom calling out labels who actually did run on that business model.