How We Got 400 Free Beta Testers
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How We Got 400 Free Beta Testers (No Growth Hacking Involved)Have you heard this #startup narrative?Come up with an idea, build it, launch to an audience that accepts you wholeheartedly, and watch the money roll in.While that may happen to a select few, it’s a bit different for us mere mortals.Before your product is ready for prime time, it needs to be tested by a pool of users who represent your target market.These beta testers will let you know if you’re on the right track and help you spot bugs and useful features.You learn more about your customers, your developers get a clear roadmap, and customers get to use an awesome product.Everyone wins.sourceIt used to be easy to get people to sign up for your app. Now — not so much. Markets are saturated.In this post, I’ll share how we got our first (...)