A Guide to #baas — for people who do not understand #saas
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A Guide to BaaS — for people who do not understand SaaSSource: Nikos SotiriadisPeople in sales love to create mountains out of molehills. In their never-ending quest of simplifying the user experience, they end up inventing terms and terminologies that achieve the exact opposite. So, when I entered this hallowed domain, I was constantly bombarded with terms such as LTV, CAC, sales funnels, contextual advertising, SaaS, PaaS, BaaS, and whatnot.If you understand these terms, you’ve been in sales, either knowingly or unknowingly, for a while. This article is not for you. It is for those of us who didn’t go to Management schools but work in sales nevertheless in a technology-driven world.Coming straight to the point, BaaS, or #blockchain as a Service is a portmanteau of Blockchain and SaaS. To (...)