Brand Presence and Visibility : Importance, Challenges, and Solutions ?
Picture yourself walking down the aisle of a grocery store looking for the coffee section. You see it, it’s halfway down the aisle to your right. “Ok I see it now, there’s my favorite product…and there’s my brand, oh what’s that? Hmm…looks interesting”. Such a scenario, in a nutshell, is why you need to monitor your brand presence on #retail shelves or how well your brand stands out among the sea of similar products.The store shelf is the shoppers’ first point of interaction with your product. As a result, your brand presence or how your product looks at the retail shelf becomes almost imperative. When shoppers approach the shelf, their eyes are constantly scanning the shelf to see what else there is — this is the moment when another brand can catch the attention of the shopper and become part of (...)
#market-research #artificial-intelligence #brand-presence #branding