How to Build a #marketing Strategy for your #startup with No Money
▻https://hackernoon.com/how-to-build-a-marketing-strategy-for-your-startup-with-no-money-649963d
As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture.However, while having money is certainly helpful, it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.- Set goals for your marketing effortsMany startup founders may be under the assumption that they need to “do marketing,” but don’t have a clear idea of what that even means or why they are actually doing it. This approach to marketing is not only ineffective but also leads to wasted time, energy and resources. With that said, knowing (...)
]]>Why Data Silos Are Bad For Businesses
▻https://hackernoon.com/why-data-silos-are-bad-for-businesses-f2198527e389?source=rss----3a8144e
Digitalization is promoted among businesses as it improves their efficiency and reduces costs. Also, this trend creates huge data silos for businesses ready to be analyzed to further improve their operating.However, it’s not all rosy. The amount of data businesses receive can be overwhelming and hard to manage. The first common issue we can find is the presence of multiple data silos which aren’t connected.For example, an imaginary company collects website behavior data inside of their database, but also their sales and stock data in separate excel sheets. This brings us to two issues:Different storage meansMultiple not connected data sourcesTrying to analyze such fragmented data is a costly and time-consuming process, something digitalization should prevent in the first place. On top of (...)
#business-intelligence #blockchain #blockchain-development #business-strategy #economics
]]>#decision-making: The Most Undervalued Skill in Software Engineering
▻https://hackernoon.com/decision-making-the-most-undervalued-skill-in-software-engineering-f9b8e
Decision-Making: The Most Undervalued, But Most Important, Skill in Software EngineeringChess, in general, is the process of making decisions (Photo by rawpixel)“The average person makes an eye-popping 35,000 choices per day”It may come as a surprise to many, but the most important skill in software development is not how good your coding skills are or how much you know about machine learning and data science. It’s decision-making!Decisions, DecisionsDid you know that the average person makes 35,000 decisions each day? About 227 of these are on food alone. Our rapid advancement of technology has us continuously surrounded with an overwhelming amount of information. If that’s not enough, we’re also bombarded with “smart” notifications.Software Development & DecisionsWhat does this have to (...)
#software-engineering #agile #business-strategy #software-development
]]>Create loyal customers with cryptocurrencies
▻https://hackernoon.com/create-loyal-customers-with-cryptocurrencies-1b685d903cdf?source=rss----
People want cryptocurrencies. There is a massive desire not to be left behind in this story that Bitcoin started but most people do not know how to get started, although, it’s true, there are still a couple of brothers-in-law who reject the issue (or so they say).It is time for you to be their trusted entry door. Think about it. I’ll explain a way to do so that, in addition, will improve your sales and create customer loyalty. It doesn’t matter what you sell or offer. Cryptocurrencies inevitably attract people and you just need to help them feel that they have not missed the train.The method: use cryptocurrencies as discount-vouchers. It is very simple.Necessary materials:A good cryptocurrencyA wallet easy to install on any mobile phoneA lot of desire to retain customers while at the same (...)
#business-strategy #marketing-strategies #customer-engagement #cryptocurrency #faircoin
]]>The #significance of #marketing Strategies for Your #business
▻https://hackernoon.com/the-significance-of-marketing-strategies-for-your-business-ee568e305412?
The scope of the term ‘marketing’ is not just restricted to advertising a product or a service, but also encapsulates the element of disseminating vital information.Let’s have a look at some of the reasons why a sound marketing strategy is essential for every business:· Creating AwarenessWith an attention span of 6 to 8 seconds, it is impossible for consumers to recall all the advertisements that they see in a single day. These promotional mechanisms range from television commercials to billboards and even Below-the-Line campaigns. With the availability of such diverse communication channels, the task of marketers has become more complex because the initial point of entry into a consumer’s consideration range is to be in his/her top of mind recall reserve. Rather than explicitly posing the (...)
]]>Product/Market Fit as a Service
▻https://hackernoon.com/product-market-fit-as-a-service-12b56da8f9bf?source=rss----3a8144eabfe3-
Product/Market Fit as a Service?What if you could get so good at validating or in-validating product/market fit that it becomes a repeatable, sellable service?What if you could create a new role that can be duplicated at every early-stage #startup specifically designed around product market fit the same way that the modern Enterprise Software Account Executive was created?“The number one problem I’ve seen for startups, is they don’t actually have product/market fit, when they think they do.” — a16z article “12 Things about Product Market Fit”The way I define Product/Market Fit (PMF):AEs regularly hitting or exceeding quotaLow and decreasing customer acquisition cost (CAC)Minimum need for outbound marketingPrice inelasticityHigh close rateNegative customer and revenue churn“Winning business models are (...)
]]>The Value Proposition of Crypto-Asset Networks as Competitive Digital Services Providers
▻https://hackernoon.com/crypto-economies-could-prove-disruptive-as-a-digital-services-provider-7
Decentralized Computing Networks Powered by Crypto-Assets Could Eventually Prove Disruptive to the Incumbent Digital Services Providers of TodayBy Michael M. WilliamsOverviewWhile there are a multitude of differing business models practiced in the service industry today ranging from the one-time purchase model to the freemium model exhibited in many smartphone apps, by far the most popular is the subscription model. New businesses have generated billions in revenue almost exclusively by deviating their business models from one-time purchases to subscriptions — especially software companies — and many legacy businesses have been forced to adopt the rapidly burgeoning business model or risk testing the unforgiving hand of capitalism. Despite subscription model’s unquestioned success over the (...)
#future-of-work #business-strategy #business-models #blockchain #cryptocurrency
]]>How #data Analytics Can Revolutionize Your #business Strategy and Unlock Success
▻https://hackernoon.com/how-data-analytics-can-revolutionize-your-business-strategy-and-unlock-s
▻https://images.unsplash.com/photo-1526628953301-3e589a6a8b74?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOj analyzing big data has become a significant business tool. It’s constantly changing the way brands operate and market their products across various fields and industries. In fact, every company today, regardless of size, is considered to be a data business in some measure.Therefore having a well-thought-out data strategy is ultimately important in case you want to achieve success these days. So if you’re still drowning in statistics trying to collect as much information as possible, stop. Here are some basic guidelines on how to use data analytics to your advantage and help your business (...)
]]>193 days, 1,482 emails, $590,000 dollars: Exposing the Nitty Gritty Details of our Seed Round
▻https://hackernoon.com/193-days-1-482-emails-590-000-dollars-exposing-the-nitty-gritty-details-
Last month we announced a new funding round for Tettra. I’ll admit, it feels really great to be able to tell the world that we closed more money. Especially after nearly going out of #business last year. I’ll also admit that raising it was a ton of work.Reading funding announcements from other startups makes it seem like it’s easy to raise money. It’s not. Paul Graham said it best in 2008, and his words still hold true today:“Raising money is the second hardest part of starting a #startup. The hardest part is making something people want: most startups that die, die because they didn’t do that. But the second biggest cause of death is probably the difficulty of raising money. Fundraising is brutal.”Luckily, there’s been a ton of advice shared about how to fundraise since then. Here are some of my (...)
]]>15 Pro Tips for Your #startup #success
▻https://hackernoon.com/15-pro-tips-for-your-startup-success-47920f120c7f?source=rss----3a8144ea
Are you starting a startup? Or perhaps you have built a startup and looking for the ways to make it successful. If so, you should know that scaling a startup is definitely no easy endeavor. There is an ample number of objectives and things that you are required to accomplish. In fact, there are a variety of things that can go wrong along the way.What do you need to do to run a business successful? The phase of a startup is just like the most exasperating and exciting that you will experience over the life of being an entrepreneur. In today’s economy, nothing can beat the magic of developing a business from the scratch of ideas, overcoming every obstacle and being naysayers.You can also not deny the fact that nothing is as frustrating and disappointing as running headfirst into a wall (...)
]]>It’s completely irrational to think decision-making is rational
▻https://hackernoon.com/its-completely-irrational-to-think-decision-making-is-rational-2fabe48df
Do you still think your decision-making is rational? Better get rid of this perspective to push your business (and personal life) forward.[nope, no game theory fun-facts here]Are you a rational person? If you had asked me this question during my late teens to late twenties, I would have proudly said … yes! There is a good chance I would have also started raving about how stupid people are and how 95 percent of people are completely irrational.It feels so good to think this way, to assume that others are influenced by some kind of hormonal-emotional inner voice, while your own thinking and decisions are based on a solid weighting of information.Looking back at myself at this age, I can now admit that all the wrong choices I made in my personal and professional life had roots in this (...)
#marketing-strategies #business-strategy #psychology #storytelling #technology
]]>E-Commerce: How to make money with an online shopping store.
▻https://hackernoon.com/e-commerce-how-to-make-money-with-an-online-shopping-store-f90b4da11367?
E-commerce is one of the hottest industries for both home based and travelling entreprenuers.What is E-commerce?E-commerce refers to any type of #business conducted online. The most popular example of #ecommerce is online shopping, which is defined as buying and selling of goods via the internet on any device.E-commerce is the fastest growing retail market and it is estimated to reach over $4 trillion in sales in 2020.E-commerce is a fairly simple yet profitable method of making money online and this guide will focus on creating an online store using Shopify to sell products.Getting StartedBefore you build your online store you need to know what to sell and how to source it. Firstly you need to find a niche, for example, fitness, technology, bodycon/summer dresses, pet products and baby (...)
]]>Who to Hire First So You Can Get More Clients and Earn More
▻https://hackernoon.com/who-to-hire-first-so-you-can-get-more-clients-and-earn-more-1268d0a0d053
Thinking as a #ceo will help you determine which tasks you need to be doing right nowOne of the biggest and sneakiest traps that keeps a lot of solopreneurs struggling to attract clients and make money in their service-based businesses is this: They get caught up in doing a lot of the things that make the smallest difference to their bottom line. It’s an easy trap to fall into, especially when you’re just starting out.Until you’re booking enough clients or filling your signature programs and courses so that you have consistent revenue, it can sure feel like you have to do everything in your #business yourself. While it’s true that entrepreneurs wear a lot of hats, a lot of time we heap a lot more on our plates than is necessary. It’s my goal with this article and the previous one to help you (...)
]]>Using Your #api as a Product
▻https://hackernoon.com/using-your-api-as-a-product-9d3229536e7d?source=rss----3a8144eabfe3---4
By Ajit Kulkarni, VP of Product at Chronicled Inc (2017-present). Originally published on Quora.There’s a good chance you’ve used Uber to catch a ride around town at some point. The app is ubiquitous, partly because it’s easy and smooth to use.But unless you’re a software engineer, you may not know that Uber’s app only works so well thanks to APIs, or application programming interfaces of other services that the app works with. APIs allow the app to use navigation, send messages, and accept payments — without forcing Uber’s engineers to create those services on their own.APIs are the hidden infrastructure that keeps many of your favorite apps humming along, which means there’s also a huge, if somewhat hidden, market for them. You can build APIs and offer them as your product instead of full-stack (...)
]]>#vision - #strategy - #tactics. Get in the fast lane
▻https://hackernoon.com/vision-strategy-tactics-get-in-the-fast-lane-f28cb8590420?source=rss----
“If you don’t know where you are going, any road will get you there.” But if you want to be on the road to success, you have to have a strong vision, develop a strategy which will take you there and act on it.Vision, strategy, tactics. I don’t like these three words. But yet again, I decided to write about them. Executives and managers like to use them a lot. But before they start communicating their vision, they have to think about it really really deep. In most cases, the same executives and managers have a lot of pressing issues which leaves very little time to turn their vision into a statement. Almost every urgent thing is not that important and important thing is not that urgent. Despite that fact, we tend to tackle the urgent, less important, like drowning yourself in the ocean (...)
]]>Create the #money You Deserve by Fixing These Not-So-Obvious Problems
▻https://hackernoon.com/create-the-money-you-deserve-by-fixing-these-not-so-obvious-problems-aa7
Stop being in the backseat of your success and start being the driverCan’t create the kind of money you want even though you’re doing everything “right”? Are you working really hard in your #business but still can’t get any traction? Or you’ve been stuck at the same small income level for way too long?Find out the not-so-obvious causes of a lot of your money struggles! These 5 areas may be what are causing your problems …and, thankfully, they’re rather easy to fix.0:46 — Why your mindset is so important in your life and business2:28 — You’ve got to fix these if you want more money and abundance in your life8:25 — Use these techniques to plug energetic and money leaks to attract the money you want14:01 — How to know what aligned action to do next in your life14:44 — The real reason you’re afraid to do the next (...)
]]>The 3 Big Offer Mistakes That Repel Your Dream Clients and Keep You Struggling
▻https://hackernoon.com/the-3-big-offer-mistakes-that-repel-your-dream-clients-and-keep-you-stru
The right offer will give you the right clientsGetting clients. Making sales. It’s the cornerstone to making any #business work.Yet so many businesses are getting the key piece to doing this totally wrong. Or they’re doing it poorly but don’t recognize what’s causing them to struggle to bring in new clients.What’s this key missing piece? A compelling offer (aka, your messaging) that grabs your dream clients by their eyeballs.Whether you’re making your offer in person, over the phone or via your website, there are three big offer mistakes that cause dream clients to click away, say “no” or run screaming in the other direction (or all three). If you’re having problems booking clients or selling your products, the first thing you should look at is how you’re communicating your offer.In this article (...)
#online-business #online-marketing #business-strategy #entrepreneurship
]]>Evergreen #capitalism
▻https://hackernoon.com/evergreen-capitalism-585f75cebe24?source=rss----3a8144eabfe3---4
How the token economy can transform business.Photo by Aaron Burden on UnsplashCompanies that go public strike a devil’s bargain.In return for a heavy dose of liquidity, the company is driven by an unrelenting push to increase revenue in order to appease its investors. A perfectly sound business that is executing well and delivering profits can still fall victim to the demands of an investor base that demands growth at all costs.This can lead to tragic mistakes — expanding into unfamiliar markets or spreading into new verticals far too soon — that can distract from its core business and ultimately cause the overall business to suffer. A business that sells its share to the public is ultimately infected with a kind of cancer- a malignant disease that can drain the lifeblood of the company over (...)
#token-economy #evergreen-capitalism #business-strategy #blockchain
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