company:armour

It Doesn’t Take 10 Years To Build A Brand Anymore. Here’s How To Scale Yours Fast
▻https://hackernoon.com/it-doesnt-take-10-years-to-build-a-brand-anymore-here-s-how-to-scale-you

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Early in my career, the founder of Under Armour, Kevin Plank, told me that it takes a minimum of 10 years to build a widely-recognizable brand.He reasoned that people need to be exposed to a product or service multiple times and in a variety of settings to create strong, and hopefully positive, associations. That advice resonated, considering our first company, VEEV, was a spirits brand in the liquor industry — renowned for competing with companies that have been in the space for 100+ years. It took a while to make ourselves known to customers in the liquor space, so I assumed Kevin’s rule was hard and fast.But today, the 10-year rule simply no longer holds true.Startups are emerging and failing at unprecedented rates, and the amount of time it takes to become a household name has (...)

#brand-strategy #entrepreneurship #startup #marketing #branding

Trends and Trajectories from CES 2016
▻https://hackernoon.com/trends-and-trajectories-from-ces-2016-bb57d566f345?source=rss----3a8144e

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10 themes that will shape consumer behavior and technology1. The world is consolidating into a single industry — technologyGranted I say this with the massive bias of just emerging from the world’s largest display of technology, but something quite profound is occurring in all enterprises. It’s been coming for years, and manifesting faster now. Essentially, if you have a business you’re in the technology business. At CES 2016 companies like Under Armour, BMW, NBC Universal, and United Healthcare proudly displayed how technology is at the core of their business. Technology is no longer a department within the world’s most admired businesses — it is the business.2. Looking to recharge in 2016Over the past few years we’ve seen marginal improvements in battery performance among our devices, and a (...)

#consumerism #tech #ces2016

[DCSS] Do Gargoyles have any downside?
▻http://www.reddit.com/r/roguelikes/comments/1lb055/dcss_do_gargoyles_have_any_downside

They have amazing inherent resistances (including TORMENT), AC that scales (even though they can still wear armour), slow metabolism, oh, and they get permaflight at level 14. Not to mention their claws, fangs, and good aptitudes in Unarmed Combat, Armour and Earth Magic. Where’s the balance, or is there none and the devs made them to make a good race for new players? Please enlighten me. submitted by DesertDM [link] [7 (...)

[DCSS] So your MiFi finds Haste spell early. What would you sacrifice to get that castable earlier?
▻http://www.reddit.com/r/roguelikes/comments/1joqf8/dcss_so_your_mifi_finds_haste_spell_early_what

For example, stick with trident rather than trying to get min delay on a heavier weapon. And wear a lighter armour like Ring Mail, and go for a balance between AC and Evasion rather than a pure armour build. Goes without saying that you choose Int every time you gain a level (I do that regardless on almost everyone other than Be’s). At what point, after min delay on trident, would you stop putting points into Fighting, Dodging & Armour and start trying to build up Charms? You’ll (...)