company:boxer films

  • « It doesn’t matter how, killing your friends is killing your friends. If you drink don’t drive »

    Est-ce vraiment la même chose ? Et vous, qu’en pensez-vous ? Je reste dubitatif sur l’efficacité de cette pub mais je reconnais que le message est fort (j’ai souvent pensé que la « conduite à très haut risque » sur la voie publique étaient un acte criminel)

    http://creativity-online.com/work/coexistence-without-violence-if-you-drink-dont-drive/27411

    Coexistence Without Violence: If You Drink, Don’t Drive

    A Murder is murder.

    Scary, gruesome work from Anonimo and Boxer Films’ Rodrigo Garcia Saiz sees kids piling into a car after a night out, only to have the driver shoot them, point-blank. After all — it doesn’t matter how you killed your friends, says this commercial from Coexistence Without Violence, a youth-centered movement that promotes safe driving and responsible drinking. While the violent nature of the commercial seems strangely at odds with the organization’s name, it’s a pretty good way to get the message across.