company:fujifilm

  • American Destiny?
    http://cphmag.com/american-destiny

    ““From agricultural workers to those toiling on the factory floor,” write the editors of Aperture magazine #226, American Destiny, “from regional cities weathering years of postindustrial decline to refugee populations assimilating into the heartland, the projects in this issue are bound by an urge to explore the social and political landscape of the United States.” I cannot take offense at that for a variety of reasons. To begin with, as I have probably made clear on this site for years now, I very much think that exploring “the social and political landscape of the United States” is a necessary and worthwhile goal. What is more, I have the highest regard for many of the artists featured in American Destiny — they are at the forefront of American photography.

    Still, there is a gaping hole. Having looked through the magazine a few times now, one group of people is completely underrepresented. It’s the group that most powerfully shapes all the various things on display: the wealthy. As far as I can tell, there is one photograph of wealthy people — Mark Neville photographed what looks like a wealthy couple at an art fundraiser (you want to keep that word in mind, fundraiser). Maybe there are more pictures of wealthy people in the magazine. I just haven’t found them, yet.

    Indirectly, though, wealth is present through both the form of the magazine and its advertizing. The folks photographed by, say, Jim Golberg and Donothan Wylie or Katy Grannan are probably unlikely to go to Art Basel. They’re unlikely to use the services of Swann Auction Galleries, and I’m not sure how many of them will consider the Fujifilm X-T2 camera (which comes at a price tag of $1,599 at the time of this writing, body only). The ads in American Destiny, in other words, are aimed at a very different socioeconomic group, the one missing in the pictures.

    There’s a lot of talk about privilege in the art world, for many good reasons. The way this usually is explored is to focus one’s camera, or (metaphorical) pen, or paint and canvas, or whatever else on other people’s privilege. In the world of photography, this is usually inverted by focusing on other people’s lack of privilege — hence all those photographers traversing the country with their expensive cameras to photograph underprivileged people who, conveniently enough for mental stereotypes, live in “the heartland,” and who are poor, or they live in “regional cities weathering years of postindustrial decline” etc. Again, I don’t really have a problem with that, because obviously, there are many stories to be told.”