company:hubspot

The Only Time You Should Use for iOS App Development is #swift — Here’s Why
▻https://hackernoon.com/the-only-time-you-should-use-for-ios-app-development-is-swift-heres-why-

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The Only Time You Should Use Swift for iOS App Development is ALL THE TIME— Here’s Why!Old programming languages don’t die quickly, but the companies that cling on using them do.Whether you’re a startup, mobile app development agency or just an individual developer, if you’ve not investigated Swift yet, you should.The reason is because Swift not only has the potential to develop responsive, feature-rich iOS apps for years to come, but it has also already taken over Objective-C.A study by Upwork also revealed that Swift is one of the fastest growing skills for freelance developers, app development shops, and startups.In fact, Swift is already being used by tech giants including Hubspot, Lyft, Asana, Pandora, and 1,120 more companies.Thanks to several key features & benefits (which we will (...)

#mobile-app-development #ios-apps #swift-programming #ios-app-development

#marketing 102 for Engineers
▻https://hackernoon.com/marketing-102-for-engineers-ddf3b7fa61e6?source=rss----3a8144eabfe3---4

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Roughing out a funnelArt credit to Hugh MacLeod’s work on the HubSpot blogIn my opinion, understanding what our funnel looks like — or what we want it to look like — is the core context for all the actual work of marketing.There is a bit of the chicken and egg about it, as any funnel will co-evolve with where we have sales success (or failure) and it will also co-evolve with the core components of the product and messaging — things like: who the user is, who the buyer is, what the value prop is, what the differentiation is.The funnel exists within the context of some go to market (GTM).Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds. There’s a list at the end.GTMLiterally, how (...)

#hackernoon-top-story #tech-marketing #engineers-marketing #marketing-for-engineers

How Side Projects Can Become #marketing Departments
▻https://hackernoon.com/how-side-projects-can-become-marketing-departments-7eb26b2278e0?source=r

… and even their own companiesLet’s describe the state of most early-stage startups. Very little money in the bank. Don’t just need clients, but also need them quick. Sure, content marketing is great, but also requires patience for quite a while before one sees quality return on it.This is a familiar story for many entrepreneurs. At Flexiple, we too were looking for some inspiration to boost relevant traffic on our website. That’s when we came across three interesting cases: Website Grader by Hubspot, Unsplash by Crew.co and BetaList by Openmargin.What is the concept?The concept is straightforward: offer something on the side to your potential clients and subtly market your #startup through it. Sounds simple enough, but each of the above companies made some really smart choices in execution (...)

#tech #entrepreneurship #side-projects-marketing

How to Win New Customers with Proven Customer Acquisition Strategies
▻https://hackernoon.com/how-to-win-new-customers-with-proven-customer-acquisition-strategies-ea7

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The hard truth about customer acquisition is that trust in businesses has been eroding over time. HubSpot recently reported that 55% of consumers don’t trust the brands they buy from as much as they previously did. 65% of consumers don’t trust advertisements, and 71% have no faith in sponsored posts on social media.This clear lack of brand trust has made the job of #marketing and sales teams infinitely more challenging. What’s worse is that most companies are failing to recognize the problem. They end up throwing more money into “push” marketing tactics, hoping they will help them win over new customers.HANDPICKED RELATED CONTENT:How to Use Influencer Marketing to Strengthen Your Customer Relationships7 Ways to Use Customer Testimonials in Your ContentBut that’s never the right solution.Then (...)

#customer-acquisition #crm #ecommerce #customer-experience

Sur #Twitter, les internautes partagent les tweets sans lire le contenu des articles | Demain la veille
►http://www.demainlaveille.fr/2012/11/12/etude-sur-twitter-les-internautes-partagent-les-tweets-sans-lire-le-c

C’est la conclusion faite par Dan Zarella de la société HubSpot, spécialisée dans les analyses de contenus et d’interactions sur les médias sociaux. A partir d’un corpus de 2,7 millions de tweets contenant des liens vers des articles, Dan a procédé à une analyse des clicks, des retweets, etc.

Les résultats sont frappants : 16% des messages (soit 432000 tweets) ont généré plus de retweets que de clicks sur les articles, et 15% des tweets retweetés ont enregistré 0 clicks.

(quand les gens parlaient du film de la veille à la télévision, ils ne l’avaient pas toujours vu non plus…)