company:publicis groupe

  • ’Fake news’ filter NewsGuard grilled for having links to PR firm that peddled Saudi propaganda — RT World News
    https://www.rt.com/news/450035-saudi-arabia-newsguard-pr-investor

    A new app claiming to serve as a bulwark against “disinformation” by adding “trust rankings” to news websites has links to a PR firm that received nearly $15 million to push pro-Saudi spin in US media, Breitbart reports.

    NewsGuard and its shady advisory board – consisting of truth-lovers such as Tom Ridge, the first-ever homeland security chief, and former CIA director Michael Hayden – came under scrutiny after Microsoft announced that the app would be built into its mobile browsers. A closer examination of the company’s publicly listed investors, however, has revealed new reasons to be suspicious of this self-declared crusader against propaganda. As Breitbart discovered, NewsGuard’s third-largest investor, Publicis Groupe, owns a PR firm that has repeatedly airbrushed Saudi Arabia.

    (...)
    Following the September 11, 2001 terrorist attacks, Riyadh enlisted Qorvis Group, a Publicis subsidiary, in the hope of countering accusations that the kingdom turned a blind eye to – or even promoted – terrorism. Between March and September 2002, the Royal Embassy of Saudi Arabia reportedly paid Qorvis $14.7 million to run a PR blitz targeting American media consumers. As part of the campaign, Qorvis employed a litany of dubious tactics, including running pro-Saudi ads under the name of an activist group, Alliance for Peace and Justice. Tellingly, the FBI raided the company’s offices in 2004, after Qorvis was suspected of running afoul of foreign lobbying laws.

    Between 2010 and 2015, Qorvis is believed to have received millions of dollars to continue to whitewash the kingdom’s image in the United States. The accelerated airbrushing came just as the Saudis launched its devastating war against Yemen. In fact, Qorvis created an entire website – operationrenewalofhope.com – to promote the Saudi-led war in Yemen, according to the Intercept.

    #tic_arabes et cela mérite un #gorafi d’honneur pour l’#arabie_saoudite

  • Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat | Adweek
    http://www.adweek.com/news/technology/publicis-just-inked-huge-data-deal-mobile-powerhouse-tencent-owner-wechat-17
    C’est la convergence des informations sur des millions d’hommes et de femmes entre les mains d’une entreprise de filtrage de communication individuelle avec le savoir de manipulation d’un publicitaire, le tout sous supervison par les états d’Eurasia et d’Estasia. Le cauchemar d’Orwell devient réalité.

    Conclusion :

    By comparison, big-data-based marketing appears to be more central to the Publicis deal.

    Per a press release from Tencent, “Through its connected strategy, Tencent will offer Publicis Groupe access to its vast and rich online behavioral data, benefiting clients through improved programmatic offerings, cross-screen planning capabilities and conversion performance.”

    L’alliance straégique

    Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking a global deal with Publicis Groupe.

    Tencent owns the hugely popular messaging app WeChat (760 million monthly users) and digital platform QQ (860 million users). Roughly 75 to 80 percent of Tencent platforms’ usage is via mobile devices.

    Désormais « la France » va avoir droit à sa part du gateau chinois.

    Publicis appears to become the first holding company to gain seemingly considerable access to that treasure trove of potential marketing intelligence, and its Publicis Media, Publicis Communications and Publicis. Sapient divisions will all be involved.

    At the same time, Friday was the second consecutive day that Tencent revealed an agreement with a holding company. The internet giant and WPP yesterday said they would create a China Social Marketing Lab, which “will leverage Tencent’s strengths in the local online space and WPP’s global marketing expertise.”

    Il est connu que la Chine a du mal à produire des cerveaux assez flexibles pour tirer le maximum de profit de ses ressources. Les cerveaux européens constituent alors une monnaie d’échange contre le droit d’accès au marché chinois pour Publicis.

    The Shenzhen, China-based company and Publicis will also collaborate on a startup incubation facility called Drugstore, which will focus on data, ad tech, virtual reality and augmented reality. Additionally, the two companies will co-create digital content designed to serve key clients. The two-party agreement was unveiled at Viva Technology Paris.

    C’est la fin de l’année scolaire et on espère récolter un maximum de matière grise jeune à la sortie des écoles.

    Viva Technology Paris
    http://www.vivatechnologyparis.com
    Les lemmings accourent.

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