#competitor-analysis

#startup competitor analysis: Don’t build what your competition has
▻https://hackernoon.com/startup-competitor-analysis-dont-build-what-your-competition-has-de85792

https://cdn-images-1.medium.com/max/1024/1*m6-TS9BZmr1KIiW125HqAQ.jpeg

Startup Competitor Analysis: Don’t Build Your Competitor’s ProductSource without modification: Andrew/Flickr under CC2.0You have an idea for a startup. Maybe you have built a minimally viable product and have your first few customers. You know you have some competitors who have different features than you have.How will you ensure that customers come to you instead of your competition?A natural reaction might be to analyze what features your competitors have, add them to your product roadmap, and start building.If you take this approach, you will end up building your competitor’s product!1. Focus on understanding a customer problemA better approach is to first gain a deep understanding of the problems your customers are facing. Spend time with your customers. Interview them. Observe them (...)

#lean-startup #startup-lessons #competitor-analysis #product-development

5 Things Early Startups Should Know about Competitor #research
▻https://hackernoon.com/5-things-early-startups-should-know-about-competitor-research-df3b4a6e5f

https://cdn-images-1.medium.com/max/500/1*6hoBkH5PNmX5Gs0ytHVoTw.gif

A typical #startup founderRecently, I’ve tried my hand at running my own startup — a #product designed to improve the development process. Aside from the extensive learning, it made me understand all of the jokes from “Silicon Valley” and think a lot about competitor research at the zero product stage. Usually, we seek to compare our idea with existing products, but how to compare something with nothing?In this post, I’m going to share some thoughts about competitor research to help early startups to get accurate, actionable information and avoid a few common mistakes.Building the first product is so exciting! That’s the reason why competitor analysis (if it’s being done) often looks like this:Of course, it’s just exaggeration. But I once saw a spreadsheet just like that! This happens when the (...)

#competitor-analysis #marketing