Improving the UX of PSprices.com: Structure to increase conversion.
A while ago I decided as a hobby project to improve the User Experience of PSprices.com. I love the price monitoring product that they build, but the UX is quite a mess. As I’m focused on UX and not on #design, I tried to keep the design and branding unchanged.Normally I would never make any changes to a website withouth analysing the existing usage data. In this case, as I’m not involved with the website, I had to make some assumptions.Before and afterMy main focus in the new UX is to help the user reach his goal of: Buying the game now when the price is low, or buying it later when the price drops more. By reducing unnecessary info, improving the flow through the page I created a UX design that is very likely to perform better in reaching the user’s goal (and the business goal of the (...)