An engineer’s approach to growth hacking a corporate social network
▻https://hackernoon.com/an-engineers-approach-to-growth-hacking-a-corporate-social-network-67273
Why grow your Instagram followers when you have plenty of co-workers?Imagine you’re at a company with tens of thousands of employees. How do you reach out to all of them? BCC them on a mass email? Work with communications to send a newsletter?Nope; you become the influencer-equivalent of your corporate social network. ?Several years ago, the company I worked for brought a new social network tool called Jive into the company. While Jive is oriented more towards being a community platform rather than a documentation platform — unlike tools like MediaWiki or Confluence — it was able to do both.I spent a good amount of time over several years internally writing documents about cloud platforms, live blogging technology forums, posting videos and summaries of technical presentations, creating (...)
#corporate-social-network #growth-hacking #corporate-culture #networking #social-media