Petits coups de tonnerre dans le #podcast étatsunien ces derniers jours. D’abord, un gros fournisseur de podcasts, lié à Slate, annonce qu’il abandonne le podcast pour devenir exclusivement... un fournisseur de #publicités pour podcasts. Les managers préfèrent le « contenu marketing » au « contenu éditorial » :
▻https://hotpodnews.com/breaking-shake-ups-at-panoply-and-slate
#Panoply appears to be out of the content business. Several sources in the company inform me that, earlier this afternoon, the company internally announced that it will no longer be developing new podcasts and that it will be letting go of its entire editorial staff. I’m told that the layoffs are effective starting the end of the month.
The company also announced that it will now shift its operational focus to the #Megaphone targeted #marketing platform — that is, Panoply’s podcast hosting, analytics, and monetization technology, which it acquired in the summer of 2015 and, more recently, forged a partnership with Nielsen to build a marketplace for targeted podcast ads.
Du coup les productrices et producteurs de Panoply ancienne version sont dans l’incertitude totale, leurs vivres (publicitaires) coupées du jour au lendemain. Les réactions d’auditrices et auditeurs sont édifiantes :
▻https://twitter.com/hpsacredtext/status/1040002097423560704
I am truly sorry to hear this! It’s so freaky that this is happening to 120 podcasts at the same time. I recently made a donation but will seriously consider a second one! For now, sending love and gratitude.
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You should definitely start a patreon page.
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Any chance another network will pick you up?
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OMG I can’t live without hp sacred text anymore it’s literally my will to live I wish i could help financially but I’ll try anyways, lots of love ❤️?, also panoply is one of the best podcast networks, this is sad :(
Et par ailleurs, comme le résume un journaliste du Wall Street Journal (▻https://twitter.com/BenMullin/status/1040224009831567360), le 2e plus gros producteur de podcasts aux États-Unis (en nombre d’écoutes) a cette semaine racheté le 5e plus gros producteur de podcasts. La sympathique décentralisation des débuts a vécu son heure de gloire, place à la concentration.
▻http://www.niemanlab.org/2018/09/podcast-shakeup-panoply-iheartmedia-stuff-and-malcolm-gladwell-are-all-ma
With barely enough time to digest all that news, here comes more news! The Wall Street Journal reports that radio giant #iHeartMedia — f.k.a. Clear Channel — is buying Stuff Media, producer of popular podcasts like How Stuff Works and Atlanta Monster , for $55 million.
“Podcast is to talk what streaming is to music,” said [iHeartMedia CEO Bob] Pittman in an interview. “It’s very critical to us and very strategic.”
As part of the agreement, Stuff Media CEO Conal Byrne will join iHeart and lead its entire podcast division…
Last month, public-radio companies PRX and PRI agreed to merge in a bid to capitalize on podcasts.
Réaction du collectif Bello, qui assure une veille sur le podcast US depuis 2 ans :
▻https://bellocollective.com/bello-69-rumblings-a5ac86b7be02
For us, the members and writers of the Collective, the news felt like a tough break because we liked the content Panoply made — a lot. They had proven to have a good eye for talent by acquiring and distributing shows like Switched on Pop , Imaginary Worlds , and Flash Forward , and were making some pretty exciting strides with original content too (see: LifeAfter and the upcoming Passenger List ). Now they’re leaving all of that behind to be come an ad tech company — to create veritable banner ads for podcasts? It just feels wrong.
There was a time when podcasting was deeply associated with public radio (where stories are created and distributed as an act of public service). The sting of Panoply’s demise — at least as a creator of content — is a reminder that podcasting is more a business than ever before. We don’t believe there is a podcast “bubble,” but we do foresee that the changes needed to make this content sustainable in a large-scale way are likely going to make us very uncomfortable.
Not to be ignored here: Many of the people who made these great shows at Panpoly are left wondering what is next. If you are in a position to hire, seek them out. If you’re a listener and a fan, go discover how you can support their work moving forward.
Voilà pourquoi considérer le podcast comme "une fête" qu’il ne faut pas critiquer (▻https://seenthis.net/messages/721978#message722569) risque de virer très vite à la sale déconvenue : un beau matin, on découvrira le paysage entièrement recomposé à la sauce libérale. Ça ressemblera à tout ce qu’on critiquait dans les médias de masse à l’ancienne, ceux-là mêmes qu’on prétendait « disrupter », et on ouvrira de grands yeux étonnés. C’est maintenant, en plein dans la « fête », qu’il s’agit de dissocier la démocratisation de la production et de la diffusion sonores (éminemment souhaitable) et leur libéralisation (nocive) : ce sont deux choses très distinctes, et à maintenir très distinctes. Maintenant, c’est-à-dire avant que les outils collectifs, indépendants ou de service public aient été dépecés au nom de la « créativité » et de l’"innovation".
#création_sonore
