Why Doesn’t Anyone in Crypto Think About Distribution?
▻https://hackernoon.com/why-doesnt-anyone-in-crypto-think-about-distribution-3974e5bf7318?source
Cryptocurrencies are global and accessible. No sign-up is needed, and you can start interacting with a permissionless #blockchain to move cryptocurrencies from user account to user account without a middleman — or counterparty. However, most cryptocurrencies rely on network-effects business models where the #cryptocurrency is only as good as those who use and accept it.Despite the hype and appeal surrounding cryptocurrencies, it hasn’t yet reached mass market adoption and few use cryptocurrencies or functional activities outside of speculation, such as to pay for goods or services. The reason may be twofold:Do the projects or companies have product-market fit? Are they solving a meaningful problem for a specific customer segment?Have companies and projects figured out how to distribute (...)