The Rise of the #ctmo: Applying Product Techniques to Marketing
▻https://hackernoon.com/the-rise-of-the-ctmo-applying-product-techniques-to-marketing-17fe1aedea
Marketing isn’t what it used to be. I always say that Marketing used to be a lot like Mad Men. The marketer sat down, drank some whisky, smoked a cigar and decided which was the messaging needed for a marketing campaign, the copy for a landing page, what to write in the blog and what events to go to.Those times are mostly dead. Most marketing strategies and tactics can now be measured, except for Brand Marketing and DevRel. Most marketers are now asked to measure everything and show ROI, but nobody ever talks about how to improve the strategies and tactics’ ROI. I’ve learnt throughout my career that one of the best ways to do that is to apply the newest product techniques to do so. We’ll learn more about it in this blog post.Product Techniques TL;DRMarty Cagan explains what a Product (...)
#product-management #marketing-strategies #cto #cmo