4 Benefits of Customer #segmentation for Higher Profitability
▻https://hackernoon.com/4-benefits-of-customer-segmentation-for-higher-profitability-2819bf5cded
Research conducted by Econsultancy in association with IBM Watson #marketing surveyed over 1,000 professionals in marketing, ecommerce, and digital. They found that customer segmentation was the topmost priority among these professionals. 72% of them said that they use customer data for segmentation. In fact, even the most laggard businesses consider segmentation as a standard strategy.This really shouldn’t come as a surprise. Every buyer has individual preferences, needs, and behavioral patterns. And 59% of people who have had a personal experience with brands think that personalization has a significant influence on purchases. However, it’s impossible to cater to each and every person based on their individual traits. And that’s why you need customer segmentation. In this post, we will (...)