On #spotify Ads Studio
▻https://hackernoon.com/on-spotify-ads-studio-f689e2ab0d87?source=rss----3a8144eabfe3---4
I shared some thoughts on Spotify Ads on Twitter & LinkedIn so wanted to expand on it.When I first came across a Facebook Ad for the Spotify Ads Studio beta. I jumped on the train to sign up. Much like Snapchat, Spotify didn’t start as a programmatic ad platform. You had to talk to sales, have huge brand budgets to create ads on Spotify. My guess is, post IPO, Spotify needs to show revenue #growth and aggressive run rates so it made sense to tap into to the SMB advertisers market who represent a massive volume.This is not a business essay so Spotify business & financials are irrelevant. On to the Ad Studio.MechanicsTo kick things off, I created a very basic ad for my consulting business 42+ Agency. The campaign creation is a great experience. You can write a script (text) and (...)