Over-Categorization: Avoid Implementing Product Types as Categories (56% Get it Wrong)
▻http://baymard.com/blog/ecommerce-over-categorization
“During our usability studies of how users navigate e-commerce sites, one of the most severe issues observed is over-categorization. This occurs when a site wrongly implements its product types as mutually-exclusive category scopes when instead they should have been implemented as combineable filters.”
#e-commerce_catégorie_classement_UX_clevermarks_type_produit_PIM