3 Reasons Why Email #marketing Is Thriving Despite the #gdpr
▻https://hackernoon.com/3-reasons-why-email-marketing-is-thriving-despite-the-gdpr-f8e32784a816?
The recent rollout of data protection regulations should be a welcome development for most end users. Unfortunately for those of us who are in the business of reaching as many relevant people as possible with our messages, marketers seem to be the ones shouldering the brunt of the burden. These new laws have definitely changed the landscape for business and data.In 2018, even growth hackers with no qualms about scraping and spamming have no choice but to work towards compliance. The threat of litigation and brand reputation damage is too much to ignore.Perhaps the most impactful law in this space — the European Union (EU) General Data Protection Regulation (GDPR) — has restricted the manner in which companies can gather and use the personal details of their marketing (...)