You haven’t mastered the internet, until you’ve also mastered #traffic.
▻https://hackernoon.com/you-havent-mastered-the-internet-until-you-ve-also-mastered-traffic-8c25
This post is for the entrepreneurial engineers.I have some harsh reality for you. The following quote is a lie.“If you build it they will come”No. No, they will not. How do I know? Because In 2015, my #startup failed.We had raised a few hundred thousand dollars and had some minor successes, but at the end of the day, our burn rate exceeded our runway. We were forced to close the doors. At the time we said things like “our target market’s sales cycles are really slow!” to justify our failures. We blamed each other. Etc.The reason we failed was that no one on our team understood marketing and sales, and the fact that they are actually MORE important than the product.The reason my company failed is that I sucked at marketing.Sure, I was the CTO, and when thinking of a CTO’s role, you probably don’t (...)
#entrepreneurial-engineers #startup-lessons #entrepreneurship