When You Experiment with The Wrong Metrics…
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By Director of Product Management Jon NoronhaThis post originally appeared on the Optimizely Blog. Optimizely, Hacker Noon’s weekly sponsor, is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce, and campaigns through its best in class experimentation software platform. Optimizely enables product development teams to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.This is the first post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.Highlights:Measuring experiment results is relatively straightforward (...)
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