Off Brand : The Limits of Celebrity Feminism | Bitch Media
▻https://www.bitchmedia.org/article/celebrity-feminism-hearken
Kim Kardashian emphasized that despite everything she says about empowerment and choice and making her own money, feminism is Not Her Thing. “I don’t like labels,” she said during a discussion led by BlogHer cofounder Elisa Camahort. “I just think I do what makes me happy and I want women to be confident and I’m so supportive of women.”
So many of the sentiments that we understand as “feminist” these days are ones that might be described as “feminist-but”: Feminist but funny, feminist but sexy, feminist but fun, feminist but not, you know, man-hating. The TV shows and cute t-shirts and celebrity tweets and selfies tagged with #feminism are pushing back against years of stereotypes and baggage and ugly epithets in part by depoliticizing feminism itself. Kardashian “want[s] women to be confident,” but her brand depends on such women understanding confidence as something you get from being on display for others, rather than, say, questioning why performative sexual confidence is prized above everything else. Schumer, meanwhile, taps effortlessly into the rich vein of collective female frustration that results from such a narrow definition of confidence, but insists that she’s speaking only for herself. Both are cautionary tales about the limits of marketplace and celebrity feminism, and both are reminders that there’s little room for collective change within a personal brand.
#féminisme_de_droite #féminisme_libéral #féminisme_du_choix #people
Et le roi est nu, on se rend compte que c’est pas vraiment du féminisme
