In #franchising, The “How” Must Come Before The “What
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Margaret looked pretty darn puzzled.She had just asked me what I thought the “best” #franchise was, and my answer went like this:“The best franchise is the one that is best for you. A franchise opportunity that best meets your specific criteria. It’s one with a total investment that’s within your financial reach. An opportunity that can help you reach your short-term and long-term goals. And one that you can easily ‘see’ yourself owning and operating.”“No…really Joel. What is the best franchise?”Margaret…Margaret…Margaret…You’re not getting it.Buying A Franchise Is A Step-By-Step ProcessMargaret isn’t alone.Like most of the people I work with, Margaret wants to cut to the chase.She wants to know what the best franchise opportunity is, how much she’ll be able to make as the owner, and when she can open her (...)